Not all Labubu dolls are the same. The character is consistent — the face, the ears, the grin — but each series frames it differently: a different color palette, a different texture, a different size, a different emotional register. That range is exactly what makes THE MONSTERS dolls work as gifts. There is a version of Labubu that fits almost any person you are trying to buy for, and the fastest way to find it is to look at which series have actually sold.
The following recommendations are drawn from KikiBuddies' own sales data — these are the series our customers have come back for, in order of popularity. Not our picks. Theirs.
No. 1 — THE MONSTERS Labubu Big Into Energy Series V3 (17cm)
Best for: first-time collectors, anyone who wants to pick a color that means something
V3 is the most popular series in our store by a significant margin. The reason is straightforward: each of the six regular variants carries a name — Love, Happiness, Loyalty, Serenity, Hope, Luck — which means choosing one feels intentional rather than arbitrary. You are not just picking a color. You are picking what you want to say. The full-body plush fur is dense and soft; the vinyl face has sparkle-glint eyes specific to each variant. V3 also works as the base for doll outfit customization, which extends its appeal for collectors who want to build a look over time.
There is also a grey wolf-suit secret variant with rainbow gradient eyes at 1/72 odds — the high-stakes option for collectors who have everything.
Where to find it: Big Into Energy V3 at KikiBuddies
No. 2 — THE MONSTERS Labubu Tasty Macarons Series V1 (17cm)
Best for: the person with a sweet tooth, anyone who loves pastel aesthetics
The Tasty Macarons series translates six macaron flavors into six Labubu colorways: Lychee Berry, Soymilk, Green Grape, Toffee, Sesame Bean, Sea Salt Coconut. Each one pairs a plush body color with a corresponding eye treatment — the Green Grape variant has pale mint fur and soft sage-toned eyes; Lychee Berry has blush-pink fur with rosy glints. The color work in this series is more subtle than V3, and that restraint is part of what makes it appealing to a different kind of collector: someone who appreciates craft over statement.
The secret variant is Chestnut Cocoa — warmer, deeper, and harder to find. It is the one collectors mention when they talk about this series.
Where to find it: Tasty Macarons V1 at KikiBuddies
No. 3 — THE MONSTERS Labubu Have A Seat Series V2 (17cm)
Best for: collectors who want something with a mood, anyone who appreciates playful naming
The Have A Seat series names each variant after a repeated syllable: BABA, SISI, DADA, HEHE, QUQU, ZIZI. The names are not arbitrary — each one carries a faint onomatopoeic or affectionate quality, and each corresponds to a specific color palette and posture. Where V3 is about named virtues and Macarons is about flavors, Have A Seat is about character: these figures feel like they have personalities, not just colors. The series has a warmer, slightly more chaotic energy than its predecessors, and that makes it particularly resonant with collectors who have been following THE MONSTERS for a while.
The secret variant, listed separately, carries a significant premium — a sign that collectors consider it genuinely worth hunting for.
Where to find it: Have A Seat V2 at KikiBuddies
No. 4 — THE MONSTERS Labubu Pin For Love Series V4 (10cm)
Best for: personalised gifts, collectors who want something compact and letter-specific
V4 operates on a completely different logic from the other series on this list. At 10cm, it is smaller — a desk piece rather than a shelf anchor. But the format is the hook: each figure corresponds to a letter of the alphabet, from A through Z, plus two specials (❤️ and !). You can give someone their initial. You can spell something. You can collect every letter in a name. That level of intentionality is rare in the collectible figure space, and it makes V4 the easiest series on this list to explain to someone who has never bought a Labubu before: "I got you your letter."
No. 5 — THE MONSTERS Labubu × Hello Kitty and Friends Series
Best for: Sanrio fans, collectors who grew up with Hello Kitty, cross-fandom gifts
The Hello Kitty collaboration is the series on this list that requires the least explanation. If someone collects Labubu and loves Sanrio — or collects Sanrio and is curious about Labubu — this is the precise overlap. Each figure in the vinyl plush pendant series transforms Labubu into a different Hello Kitty character: Hello Kitty herself, Cinnamoroll, My Melody, Kuromi, Pompompurin, and others. The series comes with a built-in key ring for bag or lanyard display, making each figure as much a wearable accessory as a shelf piece.
No. 6 — THE MONSTERS Labubu × Coca-Cola Vinyl Face Series
Best for: the collector who has everything, anyone who appreciates brand crossover design
The Coca-Cola collaboration strips the format down to its essentials: two designs (Happy Factor with a glass bottle and Santa hat; Surprise Shake with a can), plus one secret (Mysterious Guest, 1/72, emerging from inside a full-size Coca-Cola can). The packaging alone — red-and-white Coca-Cola gift box, matching color palette, miniature branded props — functions as a gift presentation. You can hand this to someone who has never heard of Labubu and the Coca-Cola branding carries the introduction for you.
Where to find it: Coca-Cola Vinyl Face Series at KikiBuddies
No. 7 — THE MONSTERS Labubu 1:00 A.M. Series (5.4–10.6cm)
Best for: night owls, collectors who value detail over size, anyone who identifies with late-night habits
The 1:00 A.M. series is the most niche recommendation on this list, and for a specific kind of person it is the most accurate. Ten figures depicting what Labubu does at one in the morning — reading, looking at a phone, hiding under a blanket after a bad dream, lying on a yoga mat with a coffee cup. The series uses full-body flocking throughout, and every figure comes with a miniature prop that makes its joke in one object: a mirrored phone screen, a tiny coffee cup, a removable hot-water bottle. Give this to someone who will spend time looking at it up close. Give Phone Time to someone who looks at their phone too much. Give Americano to someone who drinks coffee in bed. The series rewards specificity.
Where to find it: 1:00 A.M. Series at KikiBuddies
Quick Reference
| Series | Size | Best for |
|---|---|---|
| Big Into Energy V3 | 17cm | First gift, named virtues, outfit customization |
| Tasty Macarons V1 | 17cm | Pastel lovers, subtle collectors, sweet tooth |
| Have A Seat V2 | 17cm | Character-driven collectors, playful energy |
| Pin For Love V4 | 10cm | Personalised initial gifts, compact display |
| × Hello Kitty | Pendant | Sanrio fans, cross-fandom collectors |
| × Coca-Cola | 17cm | Brand crossover, gift-ready packaging |
| 1:00 A.M. | 5.4–10.6cm | Detail collectors, late-night personalities |
All series are available at KikiBuddies. For POP MART's official retail listings, visit POPMART.com.
For more information, do visit POPMART.com.
