The Labubu and Sanrio collaboration generated a massive wave of discussion both domestically and internationally well before its official release. While some fans were incredibly excited, others remained skeptical, but there's no denying the hype has been off the charts.
After the plush figures finally dropped, the response was huge. Most netizens absolutely love the physical products, but there are definitely some mixed opinions.
Some fans mentioned they lost interest after seeing raw, unfiltered photos and comparing the figures with and without their outfits.
A common critique is that it feels like just a new colorway of the Macaron series wearing clothes.
Some question the extra 60 RMB price tag, feeling the clothes are worth 30 RMB at most, with the collaboration fee making up the rest.
Whether you love it or have reservations, this series has sparked widespread debate and a massive buying rush. To help you get the exact figure you want, here is a fan-made ranking of the characters, followed by the most detailed blind box shaking and weight guide available!
From the fans' perspective: The Monsters Sanrio Characters Vinyl Plush Blind Box
It took over half a year for this highly anticipated LABUBU x Sanrio collaboration to officially launch. Here is a ranking of the series from best to worst, based purely on the fans' opinion:
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The Price Point: Official price: 159 RMB. This gets a "Bad" rating right off the bat because of the price hike due to the collaboration.
The Regular Designs
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Kuromi: Top Tier. A stable performance from a popular star. The native skin color is practically a dupe for the previous generation's hidden "Id" figure.

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My Melody: Top Tier. True A-list star quality; the satin finish on her little skirt shows a lot of effort and care.

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Cinnamoroll: Top Tier. Love the A-list male star denim outfit. The only slight flaw is that the fur color is highly similar to "Spring Wildness".

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Hello Kitty: Good. A solid childhood memory for 80s and 90s kids. The design is commendable, and the polka dot ring gives off a strong Y2K vibe.

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Pompompurin: Bad. The design is too plain and fails to capture Pompompurin's signature cuteness.

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Pochacco: Bad. Who is pranking our good boy? The design here is really lacking.

The Hidden Edition
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Classic Hello Kitty: The Best of the Best. Needs no explanation—pairing LABUBU's classic brown fur with Hello Kitty's iconic outfit is an absolute winner.

The Ultimate Box-Shaking & Weight Guide
Here is a breakdown of how to identify each character based on weight and box feel:
Hidden Edition: Classic Hello Kitty
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Weight: Choose a light box. It is the lightest figure in the entire series. The sample box weighs 151.9g; taking out the desiccant leaves a net weight of 140.5g.
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Desiccant: Pay attention to the desiccant! Because the hidden figure is so light, it's the only one in the series that includes a large 11g packet of desiccant. When shaking, if you hear a large desiccant packet that sounds much louder than other boxes, this is it!
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The Card: The hidden card is thick. It makes a much louder and stronger hitting sound against the box compared to regular cards. However, if the card is pressed flat against the bottom, you won't hear it.
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Feel: There is about one finger of space top-to-bottom. You can clearly feel it hitting the middle of the box when shaken front, back, left, and right. (The feel isn't as important as listening for the desiccant!) .
Regular Hello Kitty
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Weight: Choose a moderately light box. It is the lightest among the regular designs. The sample box weighs 152.1g. Net weight is 146.5g (contains a 5.6g desiccant).
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Feel: The sound of the packaging bag rubbing is quite noticeable when shaken. You have to shake it hard up and down to feel any space. It can move front to back, hitting the upper-middle back of the box. The side-to-side space is larger than front-to-back, hitting the middle-back on both sides.
Cinnamoroll

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Weight: Choose a heavy box. It is the second heaviest in the series. The sample box weighs 159.5g. Net weight is 154.1g (contains a 5.4g desiccant). The left side feels slightly heavier than the right.
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Feel: Only a tiny bit of up-and-down movement (about a pinky finger's width). Minimal front-to-back space. It barely moves left to right; you'll only hear the keychain ring rattling because the ears get stuck on the sides.
Kuromi

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Weight: Medium weight. The sample box is 156.5g, net weight 150.7g (contains a 5.8g desiccant). The left side is heavier than the right.
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Feel: Barely moves up and down; requires force to feel any space. Front-to-back movement hits the left side of the box noticeably. Side-to-side space is small, producing a cluttered hitting sound. The middle sides hit the box clearly during lateral shakes. Because the ears are tall, there is obvious packaging friction at the top.
My Melody

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Weight: Medium weight. The sample box weighs 152.6g, net weight 149.3g (contains a small 2.7g desiccant).
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Feel: About one finger of up-and-down space. Very obvious front-to-back space. When shaking front to back, the middle back hits the box clearly. It also moves side to side, noticeably hitting the middle sections on both sides.
Pompompurin

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Weight: Choose a heavy box. It is the heaviest figure in the series. The sample box is 160g, net weight 155g (contains a 5g desiccant). The top half is heavier than the bottom.
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Feel: Requires force to move up and down (about a pinky finger's width of space). Front-to-back shakes reveal an obvious hit from the keychain ring on the back. Side-to-side space is slightly larger than front-to-back; hits the upper middle sides softly because of the ears.
Pochacco

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Weight: Choose a moderately light box. It is the second lightest regular figure. The sample box is 150g, net weight 147.1g (contains a small 2.9g desiccant). The bottom half is heavier than the top.
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Feel: Slight up-and-down movement (pinky finger width). Massive space for front/back and left/right shaking with a very strong feel. Hits the back and both middle sides clearly. If you shake it upside down, you can feel it hitting the lower areas too.
Ready to start your collection?
If you want to skip the guesswork of shaking boxes or are looking for specific characters to complete your LABUBU x Sanrio set, we’ve got you covered! Head over to KikiBuddies to browse our latest arrivals. We carry a wide variety of Pop Mart series to help you score exactly what you're looking for.
Disclaimer: KikiBuddies is an independent retailer specializing in the sale of designer toys and blind boxes. We are not an official Pop Mart authorized website, nor are we directly affiliated with Pop Mart or Sanrio.