PHOTO COURTESY OF POP MART
If you thought the hype surrounding The Monsters Big Into Energy (Labubu V3) was the peak of the "Labubu Fever," think again. Kasing Lung’s mischievous elf is back, but this time, he’s brought some legendary friends from the Sanrio universe along for the ride.
Introducing the THE MONSTERS × Hello Kitty and Friends Series-Vinyl Plush Pendant Blind Box, a collaboration that perfectly balances Labubu’s signature "monstrous" charm with the sugary sweetness of Sanrio’s most iconic characters.
The Design: Edgy Meets Sweet
What happens when you dress a monster in a bow? You get a collection that is as subversive as it is adorable. This series utilizes the fan-favorite Vinyl Plush Pendant format—combining the detailed, expressive vinyl faces of Labubu with the soft, huggable texture of a plush toy.
Standing at a substantial 17.5 cm, these aren't just tiny trinkets; they are statement pieces. Crafted from a mix of polyester fiber, PVC, and ABS, each pendant is designed to be the perfect "bag charm" companion for your favorite luxury tote or backpack.
The Lineup: Seven Ways to Fall in Love
The collection features 6 regular designs and 1 highly coveted secret figure.
Available in blind boxes, the THE MONSTERS × Hello Kitty and Friends series sees six regular designs, each meticulously reimagined with Sanrio's iconic motifs. The collection comprises Hello Kitty (donning her signature pink floral dress), Kuromi (in a purple-checkered skirt and gothic hood), My Melody (classic pink hood with a dainty bow), Cinnamoroll (sporting his fluffy white ears and a denim jacket), Pochacco (in a vibrant pink and teal sporty fit), and Pompompurin (complete with his signature brown beret and mint hoodie).
For the lucky few, the secret Classic Hello Kitty comes in rich chocolate-brown fur, pays homage to the 1974 original with her iconic blue overalls and red bow. This rare find also features a miniature Hello Kitty crossbody bag, adding an extra layer of collectible charm for true archivists.
For the serious collectors, the Secret Figure is the ultimate prize, featuring a rare 1/72 pull rate. It’s the kind of "if you know, you know" piece that defines a collection.
The Details
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Launch Date: 12 March 2026
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Retail Price: USD39.99 (RMB159) for a single blind box; USD239.94 (RMB954) for a full case of six.
Data Source: Product details and specifications are sourced from POP MART.
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Where to Buy: You can find the collection at POP MART's official website. Alternatively, for those hunting for specific characters or the rare secret, you can head over to secondary trading platforms like KikiBuddies.
