PHOTO COURTESY OF POP MART
If you’ve been scrolling through social media lately, you’ve undoubtedly seen a mischievous, pointed-eared creature dangling from the bags of celebrities and fashion insiders alike. While the recent Labubu V3 (Big Into Energy) has taken the world by storm, every legend has a beginning.
Enter the THE MONSTERS Labubu Tasty Macarons Series V1. This is the collection that started the "Labubu fever," transforming a niche designer toy into a global fashion accessory.
What is Labubu Tasty Macarons Series?
Released in October 2023, the Labubu V1 Tasty Macarons series was the first time designer Kasing Lung’s iconic character took on this specific 17cm vinyl plush pendant format.
Unlike traditional hard-plastic figures, V1 introduced a "soft-meets-edgy" aesthetic. Each piece features a high-quality vinyl face with Labubu’s signature jagged teeth, paired with a plush, huggable body and movable limbs. At approximately 17cm (6.7 inches), it was designed to be more than just a shelf-sitter—it was born to be a "Bag Charm."
The "Tasty Macarons" Concept
As the name suggests, the aesthetic of V1 is heavily inspired by the soft, pastel palette of French patisseries. The collection perfectly captures the "Ugly-Cute" trend—it’s mischievous and slightly monstrous, yet wrapped in a sugary, dessert-like exterior. This contrast is exactly why it became an instant classic in the streetwear and toy communities.
The Full Character Menu
Available in blind boxes, THE MONSTERS × Labubu V1 Tasty Macarons series features six regular designs, each meticulously reimagined with a dessert-inspired "flavor" palette. The collection comprises Soymilk (the classic off-white), Lychee Berry (a soft pink), Green Grape (the pastel green), Sea Salt Coconut (a serene blue), Toffee (the warm beige), and Sesame Bean (the cool grey). For the lucky few, the highly elusive Chestnut Cocoa secret figure remains the ultimate prize, boasting a rare 1/72 pull rate that defines this iconic original series.
Why the Original Still Matters
In a world obsessed with the "latest and greatest," why are collectors still hunting for V1?
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The Origin Point: It is the first-ever Labubu blind box series in this format. For serious collectors, V1 is a non-negotiable piece of history.
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The Pastel Aesthetic: While later versions (V2 and V3) experimented with bolder textures and themes, V1 remains the purest expression of the "Macaron" look.
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Scarcity: Because it was the first, original stock is increasingly hard to find, fueling a massive hype culture.
V1 vs. V3: Which Should You Choose?
While both Labubu V1 and V3 retain the minimalist design without cloth outfits, they offer distinct color palettes. V1 embodies the "Tasty Macarons" theme with its soft, low-saturation pastels. In contrast, the newer V3 (Big Into Energy) features much more vibrant and saturated hues. For collectors chasing that original, sugary-sweet aesthetic that launched the craze, V1 remains the definitive choice.
The Verdict: Is V1 Worth It?
Absolutely. Whether you are a newcomer starting your journey or a veteran filling a gap in your display, Labubu V1 is the definitive "must-have." Its timeless design and status as the series that launched a thousand bag charms make it a solid investment in both style and sentiment.
The Details
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Launch Date: October 27 2023
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Retail Price: USD27.99 for a single blind box; USD167.94 for a full case of six.
Data Source: Product details and specifications are sourced from POP MART.
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Where to Buy: You can find the collection at POP MART's official website. Alternatively, for those hunting for specific characters or the rare secret, you can head over to secondary trading platforms like KikiBuddies.
I like to purchase in bulk of wholesale. This is for my grandson’s 7 birthday party. Where could I get the in bulk version of wholesale purchase??
I like to purchase in bulk of wholesale. This is for my grandson’s 7 birthday party. Where could I get the in bulk version of wholesale purchase??