If you thought Labubu had already conquered the seas of pop culture, think again. In April 2026, POP MART set sail with an entirely new chapter — the The Monsters Pop Land Exclusive Flying Labubu Series — and the collector world hasn't stopped talking since.
Three brand-new Vinyl Plush Hanging Card figures, a maritime adventure storyline, and a Pop Land-exclusive release that sent resale prices soaring. Here is everything you need to know.
The Story: A Treasure Map, a Ghost Ship, and Two Very Brave Friends
Every great Labubu series has a universe behind it, and this one is no exception.
According to the lore, LABUBU and best friend MOKOKO stumble upon a mysterious treasure map while wandering the docks. What follows is a full-blown high-seas adventure — one where the duo must disguise themselves as seasoned mariners to outrun the legendary ghost vessel, the Flying Dutchman (De Vliegende LABUBU). To blend in (and survive), they transform: LABUBU dons a sailor's uniform, then the authoritative coat of a ship's captain. MOKOKO? She goes full myth and becomes a mermaid.
It's whimsical, it's dramatic, and it's exactly the kind of storytelling that makes Labubu more than just a collectible.
The Lineup: Three Characters, One Sea Adventure
The series features three individual Vinyl Plush Hanging Card figures, each sold separately at an official retail price of ¥179 RMB.
1. LABUBU Sailor Vinyl Plush Hanging Card
The sailor is where the adventure begins. Dressed in a crisp white-and-navy striped shirt with a classic sailor collar and a white anchor-emblem beret, this version of LABUBU captures the wide-eyed spirit of a fresh recruit setting off on their first voyage. The color palette is clean and timeless — white, navy, and just a hint of gold. The signature Labubu mischievous grin is on full display, as if he already knows the treasure is his.
Of the three, the Sailor strikes the most versatile pose for bag charms and display shelves alike.
2. LABUBU Captain Vinyl Plush Hanging Card
This is the one collectors can't stop talking about — and the detail that's responsible? A single gold tooth.
The Captain LABUBU wears a deep navy blue vintage-style commander's coat, complete with gold embroidery on the lapels and cuffs, and a formal "THE MONSTERS" captain's hat that means business. But it's that tiny flash of gold in his smile that steals the show. It transforms the figure from "cute collectible" into a character with a full backstory — weathered, confident, and just a little roguish. Old sea dog energy, wrapped in the softest plush material.
3. MOKOKO Mermaid Vinyl Plush Hanging Card
First, an important note: this is not Labubu. This is MOKOKO — Labubu's loyal best friend, making a starring appearance in her own right. And she absolutely earns it.
The Mermaid MOKOKO is the most feminine and dream-like figure in the series. Her soft pink plush body transitions into a gradient pink-to-white mermaid tail, delicately embroidered with shell motifs. She wears a pearl necklace, and — in the most charming detail — the figure carries a subtle chamomile scent woven into the fabric. It's a sensory collectible, not just a visual one.
The Complete Series at a Glance
| Figure | Character | Key Detail |
|---|---|---|
| 水手 Sailor | LABUBU | Striped shirt + white anchor beret |
| 船长 Captain | LABUBU | Navy coat + gold tooth detail |
| 美人鱼 Mermaid | MOKOKO | Gradient pink tail + chamomile scent |
The Details
- Series Name: The Monsters Pop Land Exclusive Flying Labubu Series (飞翔的LABUBU系列)
- Official Release Date: April 29, 2026
- Exclusivity: Pop Land Exclusive (泡泡玛特城市乐园限定)
- Official Retail Price: ¥179 RMB each
- Height: Approximately 17 cm
- Materials: Vinyl (PVC/ABS) face and hands + polyester fiber plush body + PP cotton fill
- Format: Individual Vinyl Plush Hanging Card (搪胶毛绒吊卡) — not a blind box
Product details sourced from POP MART official announcements and verified reseller listings.
Why Is Everyone Obsessed?
The "Pop Land Exclusive" tag is doing a lot of heavy lifting here. Unlike standard POP MART releases available globally online or in-store, Pop Land exclusives are tied to the physical Beijing theme park experience — meaning most international collectors simply cannot get them at retail without a proxy service or a very specific trip to China.
That scarcity, combined with genuinely excellent design work (the gold tooth! the chamomile scent! the gradient mermaid tail!), is why these three figures have become some of the most-discussed Labubu releases of 2026.
Beyond scarcity, there's the storytelling. POP MART has consistently invested in narrative depth for the Labubu universe, and the "Flying Dutchman" adventure framework gives collectors a reason to want all three — they're not just three cute toys, they're three acts in the same story.
Where to Get Them
You can find the collection at POP MART's official website. Alternatively, for those hunting for specific characters or the rare secret, you can head over to secondary trading platforms like KikiBuddies.
For more information, do visit POPMART.com
Data Source: Product details and specifications are sourced from POP MART.
